Woman+ Connect Launch

Lyft’s Women+ Connect program allows women and nonbinary riders and drivers to opt in to be matched with women and nonbinary drivers when available. Social assets designed for the nationwide rollout led to 1.6M+ overall impressions and 168K+ total engagements, with video assets leading to an above average campaign engagement rate of 1.87%. All video assets were created with footage from Lyft’s first in-house social media video shoot.