Reckless Run Crew

Reckless Run Crew is a Brooklyn-based run crew that began in January 2024. Reckless meets every Monday night at the Greenpoint-based pizzeria Salsa for a 3-4 mile run. Reckless frequently hosts events, unsanctioned races and collaborations with running brands including Tracksmith and Craft Sportswear. As co-founder I manage Reckless’s social media presence, drive events and collaborations and create all content, graphics and marketing materials.

Ray’s to Ray’s was an unsanctioned race from the Ray’s Bar Lower East Side location to the Ray’s Bar Greenpoint location presented by Reckless Run Crew. 75 runners ran approximately three miles across the Williamsburg Bridge, receiving one hour open bar at the finish and gift cards to local running store Brooklyn Running Company for the winners of each division. Sponsored by Noah, Schaller & Weber, Cheribundi and Skratch Labs, each runner received a custom Nike t-shirt with their entry and the opportunity for a free post-race flash tattoo by tattoo artist Sophie Bee. The race sold out in less than two hours after going live. Content from the race led to a combined total of over 37K impressions.

Ray’s to Ray’s