Lyft hosted a Pride influencer event in NYC in partnership with queer line dancing org Stud Country with a live performance by Kesha. The event was built in collaboration with queer creators, from a “save a horse, ride a Lyft” shirt made with a queer screenprinter to custom bandanas from designer Willie Norris to pink desserts by Cake Zine. The event generated 42.75M total impressions, 747K+ total likes — a 71% increase from Lyft’s total Q1 likes of 436,800 — and generated over 600 unpaid UGC posts.
In collaboration with agency And Or Forever, I provided art direction for the space’s interior, transforming the Brooklyn Bowl from a dive bar into a pink, dreamy Western-inspired space in addition to art direction for on-site photography. I also developed the post-event social media creative content plan.
