Rebranding Using Counterspaces

Art DirectionBrandingGraphic Design
2016

A typography assignment in which I was to choose any pre-existing logo and use the counter-spaces as well as the surrounding negative space to create a new logo and re-branding of the existing company. I chose to use the magazine and brand NYLON's logo due to both my love of its existing art direction, a style I wanted to push even further, in addition to the logo's sans serif font, and the negative space it had to offer.

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