Sarah Hoffman Fall/Winter 2017 Lookbook
Lookbook for Pratt Institute fashion design student Sarah Hoffman's collection, styled, photographed, edited, and designed by myself.
Fashion StylingEditorial DesignDigital Photography
Rebranding Using Counterspaces
A typography assignment in which I was to choose any pre-existing logo and use the counter-spaces as well as the surrounding negative space to create a new logo and re-branding of the existing company. I chose to use the magazine and brand NYLON's logo due to both my love of its existing art direction, a style I wanted to push even further, in addition to the logo's sans serif font, and the negative space it had to offer.
Art DirectionBrandingGraphic Design
Impulse Buy Catalog
A catalog for a fictional fashion brad, "Impulse Buy," produced for my Design Procedures class, featuring my own fashion photography.
Art DirectionBrandingPhotography
Portrait of an Art Student as an Artist
Cover and spread for a New York Times Magazine article with the headline, "Portrait of an Art Student as An Artist," produced for my Imaging I class during the Fall of 2015.
Art DirectionEditorial DesignPhotography
Back to Top