Ad Council Food Waste Campaign
This ad campaign for Ad Council, created in my Advertising I class, focuses on spreading awareness of food waste. I wanted to pair jarring images with bold, gripping headlines to catch my audience’s attention before proceeding with body copy containing startling statistics. I integrated my headlines within the images and made them interact with the garbage in order to seamlessly mesh image and text for a powerful statement. My headlines have become singular letters, each one a part of the trash heap.
Art Direction, Graphic Design, Advertising,
Rebranding Using Counterspaces
A typography assignment in which I was to choose any pre-existing logo and use the counter-spaces as well as the surrounding negative space to create a new logo and re-branding of the existing company. I chose to use the magazine and brand NYLON's logo due to both my love of its existing art direction, a style I wanted to push even further, in addition to the logo's sans serif font, and the negative space it had to offer.
Art Direction, Branding, Graphic Design,
Impulse Buy Catalog
A catalog for a fictional fashion brad, "Impulse Buy," produced for my Design Procedures class, featuring my own fashion photography.
Art Direction, Branding, Photography,
Portrait of an Art Student as an Artist
Cover and spread for a New York Times Magazine article with the headline, "Portrait of an Art Student as An Artist," produced for my Imaging I class during the Fall of 2015.
Art Direction, Editorial Design, Photography,