2016
Ad Council Food Waste Campaign
This ad campaign for Ad Council, created in my Advertising I class, focuses on spreading awareness of food waste. I wanted to pair jarring images with bold, gripping headlines to catch my audience’s attention before proceeding with body copy containing startling statistics. I integrated my headlines within the images and made them interact with the garbage in order to seamlessly mesh image and text for a powerful statement. My headlines have become singular letters, each one a part of the trash heap.
Art Direction, Graphic Design, Advertising
2017
PUBLIC Bikes Campaign
An ad campaign for PUBLIC Bicycles created for my Advertising II class.
Art Direction, Branding, Advertising
2017
HelloFresh Campaign
An ad campaign for the recipe delivery service HelloFresh.
Art Direction, Branding, Advertising
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